For this case study, I will be specifically looking at the music industry. The aspects I will be focusing on and feel will be most interesting are:
1. Production, and the ways in which this has changed
2. Marketing and Distribution - where do we hear about the latest releases, and how do we access them?
3. Audience Experience - are we appreciating music in different ways thanks to new technology, and how does this differ from a few years ago?
4. Artists - a specific study of 'Gorillaz', the way technology has enabled two people to become four, and audience experience relating to this.
5. Technology - what are the changes being made in music technology, and how does this affect us? Do they seem successful, endeering ideas? Is music technology development's pace increasing?
6. The Myspace Phenomena
I will be interested also in studying whether the changes in music have affected the ways in which the audience view the elite persons create it, and how this has affected the number of artists out there.
Whilst doing this case study, involving other areas as well as music technology, certain terminology is vital:
- Endism - concerning some new technologies, when new devices come in they respectively replace the old, making them meaningless and forgotten. Does not include all new technologies.
- Media ecosystems are entirely dependant on whereabouts in the world you live and how developed your society is. They are made up of what we accept as the everyday media aspects of our lives, for example in Britain these are digital television, radio stations, the internet etc., whereas in other parts of the world this may be more restricted.
- Narrowcasting, as opposed to broadcasting, applies generally more to digital televisions, where there are channels specifically designed for a more select audience with a similar interest, e.g. the history channel.
- The internet, to put it simply, is the bigger picture. It is the entire complex system on which the web, consisting of websites, is large part of and runs on.
- 'Push and Pull' refers to the way in which television is existing more to slot into our lives. 'Push' refers to the television that is pushed onto us, which one would view when turning on the t.v. and has no choice over what is being broadcasted. 'Pull' refers to programmes "on demand", when audiences can view whatever they want, whenever they want to.
- For the most part, blogging can be viewed as a very positive thing. It allows people from all over the world to add their own ideas and creativity into the mix to be appreciated, or not, by others. It is another example of interactivity, ideas and responses. Now all of us are capable of deciding what we want on the internet, not just website managers etc.
