More and more artists are being "discovered" over the internet. Whether this is all just a marketing ploy by record companies or not, this is how they gain popularity. To go along with this, the new critics of these artists are expressing their views, not in magazines like Rolling Stone, but over the internet as well.
Pitchfork is one of these sites, started up by 19-year-old Ryan Schreiber, who is now in his thirties, the site focuses on new artists with an already-established fan base, but who have not yet hit MTV. This ties into the way in which the public gains most of its information now from the internet rather than magazines and newspapers. The site even makes money, showing the profit that can be made by using the internet to contribute to the music industry.
The popularity of the site means that it has expanded and broadened its views, becoming more professional in its approach. The site anchors the way in which the music industry has generally become much faster in its development and signing of new artists, as it publishes five album reviews a day, which adds up to a lot in a year. Because of the internet, the music industry has broadened to encompass more and more artists, and this site encompasses and focuses on these.
Article by Jack Schofield
